Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web (Linguistik International) por Maria Cristina Gatti

February 17, 2020

Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web (Linguistik International) por Maria Cristina Gatti

Titulo del libro: Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web (Linguistik International)

Autor: Maria Cristina Gatti

Número de páginas: 202 páginas

Fecha de lanzamiento: September 12, 2013

ISBN: 3631628811

Editor: Lang, Peter Gmbh

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Maria Cristina Gatti con Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web (Linguistik International)

The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in historical discourse for the web. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics. The contribution of Cognitive Linguistics to the proposed analysis is based on two main assumptions. First, the lack of principled distinction between semantics and pragmatics, whereby meaning is a function of the activation of conceptual knowledge structures in context. Second - and this is crucial for hypertext analysis - language, as the outcome of general properties of cognition, is closely related to visual perception. The originality of this approach to web discourse analysis resides in the deployment of tools considering the cross-modal integration of different resource systems. It also offers interpretive keys for the understanding of mechanisms underlying the formatting of the message as a multimodal construct. The empirical analyses presented in the book illustrate the effectiveness of the proposed methodological approach.